Established in 2016, Wear It Baby is a small family business built on a love for fun, colourful fashion and real childhood. What began as handmade clothing for little ones has grown into a brand loved by families, now creating pieces from newborn to age 10, and even adults too (by popular demand!).

As a busy mum of two, I understand the need for clothing to be durable enough for everyday adventures, comfortable enough for all-day wear, and fun enough that children genuinely want to choose it from their wardrobe. Our goal has always been simple: to create clothes kids love wearing as much as parents love buying them.

Every item is thoughtfully designed, handmade and carefully packaged from our home garden studio in Staffordshire, UK. Our exclusive clothing is handmade to order, using high quality, super soft and stretchy cotton Jersey fabric, making it ideal for little explorers while remaining gentle on delicate baby skin.

Thank you for stopping to look around and choosing to shop small. We hope you become part of our community and love what we do, just as much as we love doing it!