Where Childhood meets comfort..

We believe children's clothing should be made to play, explore and last. Many of our customers pass on Wear it baby to their siblings, with outfits happily loved for years. With exclusive designs and their little personalities at heart, your clothing is lovingly hand created in our home garden studio. Often with a few little helping hands along the way. By shopping with us, you are supporting UK production and a small family business built around real childhood. Handmade in Staffordshire, using unique designs and GOTS (Global Organic Textile Standards) certified quality fabrics, we aim to be your child's favourite outfit.

GRAPHIC TEES & SWEATSHIRTS

Put together a whole outfit with our collection of printed character tops. Choose from a variety of colours and designs. These are available for big kids and matching adults too!

SENDING A GIFT?

Simply add your personal note to the order and change the delivery address to theirs. We will handwrite your message, free of charge and send straight to your recipient!